YOU TUBE

YouTube changed the world of e-marketing. Static, text and paper-based marketing has now evolved into the world of video. You have the capability through your own YouTube channel to present your product launches, provided customer instructional videos, or generate interesting and engaging videos that go viral! Video may be the channel that will allow you to demonstrate more about your business to both current and potential customers.

In May 2010, 178 million US Internet users watched over 30 billion videos online with 43% of those being viewed on Google properties such as YouTube.

Creating a YouTube video that’s relevant to your business is an excellent way to boost your company’s exposure. According to Forrester Research, “any given video in the index stands about a 50 times better chance of appearing on the first page of search engine results than any given text page.”

Recent additions to YouTube has made it even more appealing, including text from speech processing of your video, and YouTube Live which allows real time broadcasting of live events through YouTube.

This is an overview of the site and its features for new users. It quickly covers navigation; mobile uploads; creating a channel; social features like favoriting, rating, sharing and commenting; YouTube blog: http://www.youtube.com/blog; Help Center: http://www.google.com/support/forum/p/youtube?hl=en; Community Guidelines: http://www.youtube.com/t/community_guidelines

Also, big thanks to LiveLavaLive, ShaneDawsonTV and LisaNova (in order of appearance) for the opening sequence. Their channels are:

http://www.youtube.com/livelavalive
http://www.youtube.com/ShaneDawsonTV
http://www.youtube.com/user/lisanova